12 Best Product Pages Tips to Increase Sales in Shopify

Shopify is not about listing products and hoping for customers to add the products to their cart and proceed the checkout process.

In fact, e-commerce cart and checkout abandonment rate is 70%. And, it is increasing: 

To increase sales on your Shopify store, you should not only work on site-wide but also single product pages. 

When traffic comes to your product page, you have 5-6 seconds to capture their interest. If you have grabbed their attention, you can use below tactics to convert them into customers.

Let's dive into best Shopify product page tactics

1. Optimize Your Product Images and Visuals

Like in the sales or content marketing funnel, shopping journeys on product pages also work like a funnel: first you should catch them and stay in your product page with visuals.

Needless to say, because customers can't physically touch your products, your visuals must do the heavy lifting.

83% of shoppers say that product photography is the most influential factor in their buying process.

Here’s how to optimize your product pages with visuals:

1. Implement 360-degree product views (Recommended Shopify apps: Magic 360, Spin Studio ‑ 360 Product Spin)

2. Include at least 5-8 images showing your product from different perspectives.

3. Use lifestyle shots and demonstrate the product in use. This helps customers visualize owning and using your items, creating an emotional connection that drives purchase decisions.
   
   

   

   
   

4. Use multiple product images from multiple angles. According to Shopify data, stores that use multiple high-resolution product images see conversion rates up to 40% higher than those using single images.

5. Create short, focused videos that demonstrate your product in action, show its size or scale. In fact, product videos increase purchase probability by up to 85%.

2. Write Compelling Product Descriptions

Your product description shouldn't just describe features – it should tell a story that connects with your ideal customer. 

Besides, product copywriting needs to both inform and persuade. Effective product descriptions answer customer questions, address pain points and explain precisely how your product solves their problems.

Here is how to achieve high-converting product descriptions:

1. Break text into short paragraphs to increase readability. 

2. Use scannable formats with bullet points for key features and benefits. This makes information digestible for shoppers who skim rather than read every word. 

3. Focus on benefits over features – explain how the product improves the customer's life rather than just listing specifications.

4. Include all relevant details like dimensions, materials, and care instructions to reduce uncertainty.

5. Use vivid adjectives that appeal to the senses and highlight benefits. For example, instead of "comfortable," try "plush and supportive." Instead of "good," consider "exceptional," "delicious," or "durable." However, keep the balance of simplicity and persuasiveness. (Here’s persuasive writing vocabulary)

6. If you’re dropshipping, don’t copy and paste manufacturer’s descriptions because everyone else is doing that.

7. Display customer reviews to stand out.
   
   

   

   
   
   

8. Write unique descriptions for every product, even if the product is simple and has 'nothing to tell'. Try describing the product by presenting from different perspectives, adding fresh angles, and using concise storytelling.

9. Add FAQ section.
   
   

   

3. Add Trust Signals

Building confidence in your customers is crucial if you want to convert them.

Trust signals reassure shoppers that your store is legitimate and their purchase is safe. 

Here are trust signals examples you can use in your Shopify store:

1. Display security badges, payment processor logos, and guarantee seals near your add-to-cart buttons.

2. Make your return and shipping policies easily accessible from product pages. In fact, studies show that 66% of shoppers check return policies before making a purchase decision.

3. Include trust-building elements like satisfaction guarantees, secure checkout notifications, and industry certifications relevant to your products.
   
   

   

   
   

4. Add a live chat option to your product pages to let customers know that there is ‘someone’ to ask questions. In fact, around 41% to 47% of consumers favor live chat for customer support.
   
   

   

   
   
   

5. Show contact information like email address or phone number or store location (if applicable) in the footer.

Here are insights from UPS you might want to check out:

4. Use Social Proof with Reviews and Ratings

Social proof builds trust and reduces purchase anxiety. It’s a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior. 

Here is how to add social proof to your products:

1. Display authentic customer feedback, reviews, and product ratings. Research shows that products with reviews increase conversion rates up to 270%, and this number is 380% for high-price products. Recommended apps: Judge.me, 

2. Add social proof notifications, like "Customer X from City Y just purchased this item". Recommended Shopify apps for social proof: Social Proof - the Urgency App, Social Proofy

3. Add activity notifications like "This product was added to 5 carts in the last hour". 

4. Enable and display photo and video reviews to provide authentic visual confirmation of your products in real-world use.

5. Optimize Add-to-Cart and Checkout Experience

The moment a customer decides to purchase represents a critical conversion point that must be seamless. Make your add-to-cart buttons large, visually distinct, and positioned strategically above the fold. 

1. Test different button colors, sizes, and copy to see which converts better. 

2. Implement cart drawers instead of redirecting to cart pages. Cart popups keep customers on the product page to reduce disruption in the shopping flow. Recommended Shopify app: Cartly

3. Include quick checkout buttons to make the purchase process for returning customers. 

4. Display sticky add-to-cart widgets that remain visible as customers scroll through product details. 

👉 Further reading: cart drawers versus popup carts is worth considering for your specific store needs. Both options keep customers engaged in the shopping experience rather than redirecting them to a separate cart page.

6. Offer Flexible and Multiple Payment Options

Payment flexibility directly impacts conversion rates. Modern shoppers expect various payment methods that suit their preferences and financial situations.

Here are some payment methods and options:

1. Add dedicated "Buy Now" buttons alongside standard "Add to Cart" options. These buttons make the purchase process easy by taking customers directly to checkout.

2. Include credit cards, PayPal, Apple Pay, and other popular payment methods relevant to your target market.

3. Offer payment installment options:  Highlight "buy now, pay later" options directly on product pages. Showing that customers can split payments with services like Klarna, Affirm, or AfterPay can make higher-priced items more accessible. Recommended Shopify app: Split Payment

4. Offer group purchase and let customers split the payment between other people. Recommended Shopify app: Split Payment

7. Optimize Your Store for Mobile Shopping

Did you know that 70% of ecommerce traffic comes from mobile devices?  

Your product pages must deliver an excellent experience across all screen sizes.

Here are some tips to optimize your Shopify product pages for mobile devices:

1. Ensure your product pages load quickly and fit properly on all device types. Every second of delay in mobile page load time can decrease conversions by up to 20%.

2. Test your mobile checkout flow regularly to identify and reduce friction points.

3. Make product images easily swipeable on mobile.

4. Ensure all key product information is visible without excessive scrolling.

5. Compress images and minimize code to ensure fast loading on mobile connections. 

8. Create Urgency and Scarcity

Psychological triggers like urgency and scarcity can significantly boost conversion rates when used authentically. 

Here are some ethical urgency and scarcity tactics:

1. Display real-time inventory levels when stock is limited with messaging like "Only 3 left!" to create purchase urgency.

2. Use activity notifications to show when others are viewing or have recently purchased the same product like “30 people from your region check this product".  These social proof indicators create FOMO (fear of missing out)

3. If applicable, highlight limited-time offers or seasonal availability. Countdown timers for genuine promotions can create powerful urgency that converts browsers into buyers.

10. Offer Discounts and Bundling Options

Nothing makes customers happy like discounts.

Let customers purchase more items on the same product page without leaving the product page and disrupting the sales funnel.

Here are how to keep customers on the product page and convert them:

1. To display discounts, use pop-ups with triggers like scroll depth or time on page. Show a pop-up a few seconds after a visitor lands on a product page and offer a discount. Tip: add a lead-gen form to capture their contact info for marketing.

2. Let shoppers build their own product bundles. This helps increase average order value, clear inventory, and move slow-selling items. Recommended app: MBC Bundle Builder.

3. Add a free shipping progress bar. This bar shows customers how close they are to qualifying for free delivery. The free shipping progress bar creates a powerful incentive for customers to add more items to reach the threshold. Recommended Shopify app: Cartly

👉 Further reading: free shipping threshold optimization.

11. Display Clear Shipping Information

Unexpected shipping costs cause cart abandonment. Approximately 48% of online shoppers abandon their carts because of unexpected shipping costs.

Here is how to make shipping information clear:

1. Make shipping information crystal clear on your product pages

2. Display estimated delivery dates on product pages rather than generic shipping timeframes. 

3. Offer multiple shipping carriers. Use a third-party app or integrate with a shipping platform that supports multiple carriers.

4. If you offer free shipping, prominently highlight this as a value proposition.

12. Last Chance: Use Exit-Intent Strategies

Exit intent popups are your last change to convert traffic into customers.

Use strategic exit intent popups that trigger when users show signs of leaving your product pages. 

1. Offer a small discount, free shipping, or valuable content in exchange for an email subscription to keep the relationship alive even if they don't purchase immediately.

2. Design exit-intent popups to be helpful rather than intrusive. For example, instead of a generic discount offer, provide a popup that addresses common objections or questions about the product when exit intent is detected.

3. Enable a "save for later" option that allows customers to bookmark products they're interested in but not ready to purchase. This creates opportunities for targeted follow-up marketing.

Make Killer Product Pages with Cartly

The most effective way to create high-selling product pages combines multiple strategies.

For more insights on engaging customers with your Shopify store and strategies to sell more to existing customers, explore our other resources designed to help Shopify merchants maximize their ecommerce success.

Looking for ways to increase sales in your Shopify Store? Add Cartly to your Shopify store to engage customers with interactive cart features, personalized incentives, and multi-payment options. 

This article was created with assistance from vevy.ai and proofread, fact-checked, and validated by its author.