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Cartly AOV Playbook · BFCM 2026

Make every Black Friday order a little bigger

What the top Cartly stores set up in their cart this year, and how to copy it. About an hour of setup now, before the Black Friday traffic arrives.

Show me the steps BFCM week checklist Open Cartly on Shopify
$1.2Mextra sold through upsells in the Cartly cart, March to October 2026
$105Kin one month from subscribe and save offers in the Cartly cart (October 2026)
15%of shoppers click a product add-on. Regular upsells get about 4%
6 to 10%of store revenue came from upsells at the best stores

Part 1

Make the cart bigger

Raises average order value

Six things to set up in your Cartly cart before Black Friday. Everything below shows up inside the cart, where shoppers already are with their wallet open. Do them in this order. Each one takes a few minutes.

1

Set reward goals above your average order

5 minutes3x more orders just above the goal

A progress bar in the Cartly cart shows how close the shopper is to free shipping, a discount or a free gift. People add one more item to reach it. In Cartly stores with a free shipping goal, 3 times more orders land just above the goal than just below it. The goal only works if it sits just above what people usually spend.

Do this

  1. Look up your average order value in Shopify Analytics.
  2. Set the first goal 20 to 30% higher, as free shipping. Example: average order $60, goal $75.
  3. Add a second goal with a free gift or a discount. You can have up to 5 goals.
  4. Check the goals against your sale prices. With 30% off, people spend less per item.
Reward bar: $30 away from 5% discount, with free gift, discount and free shipping goals
2

Add small add-ons to the Cartly cart

10 minutes+$5 per order on average

Add-ons are small extras shoppers tick right in the Cartly cart, next to their items. An add-on adds about $5 to the order, and 1 in 7 shoppers who see one tick it. That's four times more than regular upsells, because the price is small and the choice takes one click. Across Cartly stores, add-ons brought $30,000 in extra sales since March.

Do this

  1. In the Cartly app, turn on Product add-ons for your cart.
  2. Pick 1 or 2 small extras: gift wrap, shipping protection, a sample, a refill.
  3. Keep the price low, a few dollars.
Add-ons in the cart: gift wrap, priority processing, extended warranty
3

Offer subscribe and save in the Cartly cart

15 minutesUp to 10% of store revenue

If people buy your product again (supplements, coffee, skincare, pet food), let them switch to a subscription right in the Cartly cart. 1 in 6 shoppers who see the offer take it. Since March, the three Cartly stores that use it most made $24,000, $40,000 and $546,000 from subscriptions started in the cart. For the biggest one, that's about 10% of all its revenue.

Do this

  1. Set up subscription options for your products. You can do it with a subscription app or create them in the Shopify admin. We recommend RecurrinGO, fully integrated with Cartly.
  2. Turn on the subscription option in the Cartly cart.
  3. Show the saving clearly, for example "Save 10% every month".
Subscribe and save checkbox with delivery every month at 20% off
4

Add cart upsells for your Black Friday best sellers

20 minutesUp to 7% of store revenue

Most Black Friday orders are your top 3 to 5 sale products. When one of them is in the Cartly cart, show a product that goes with it right there, so the shopper doesn't have to look for it. Cartly stores that use upsell rules well get 2% to 7% of their revenue from them.

Do this

  1. Pick the products you will push on Black Friday.
  2. Choose a cheaper item that goes with them: a case for a phone, socks for shoes.
  3. In the Cartly app, create an upsell rule. It can trigger on specific products, a tag, a whole collection or your entire store.
  4. Add a small discount if your margin allows it.
Upsell rule: if backpacks are in the cart, offer travel organizers with 10% off
5

Turn on AI and empty cart recommendations

2 minutesUp to 3% of store revenue

AI recommendations in the Cartly cart cover every product you didn't write a rule for. At the stores that use them most, they bring 1.5% to 3% of revenue with no setup. Empty cart recommendations give people who removed everything a reason to stay.

Do this

  1. In the Cartly app, turn on AI recommendations for your cart.
  2. Turn on recommendations for the empty Cartly cart.
You might also like block with two recommended T-shirts
6

Make a separate cart for each market

15 minutesWorks with Shopify Markets

Selling in more than one country? Each Shopify market can get its own cart with its own language, design and features. Shoppers see goals, prices and delivery times that make sense where they live.

Do this

  1. In the Cartly app, create a cart for each of your main markets.
  2. Set up features for each market separately. For example: free shipping from $75 in the US and from 100 € in Spain, or estimated delivery of 2 days in the US and 7 days worldwide.
  3. Show upsells you can actually ship to that market.
US market
Your cart (2)

You're $15 away from free shipping

Beige T-shirt

Beige T-shirt

Size M
$30.00
Blue T-shirt

Blue T-shirt

Size M
$30.00
Checkout · $60.00
Payment methods: Apple Pay, Google Pay, PayPal, Amex, Visa, Mastercard, Maestro, Shop Pay
Spain market
Tu carrito (2)

Te faltan 44 € para el envío gratis

Camiseta beige

Camiseta beige

Talla M
28,00 €
Camiseta azul

Camiseta azul

Talla M
28,00 €
Subtotal56,00 €
Finalizar compra

Part 2

Help them get to checkout

Shop Pay alone: up to +50% checkout conversion

A bigger cart only counts if it gets paid. All of these are Cartly cart features. Each one takes a minute and answers a question shoppers have right before they pay.

Trust badges under the checkout button

Trust badges

18% leave over card safety

Show secure payment, returns and delivery icons under the Cartly cart's checkout button. It answers "can I trust this store?" at the moment people decide.

Checkout button with Apple Pay, Google Pay, PayPal, Amex, Visa, Mastercard, Maestro and Shop Pay icons

Payment icons

8% leave over too few payment options

Show the cards and wallets you accept under the Cartly cart's checkout button, so shoppers know their way to pay is there before they click.

Subtotal$85.00 $80.00
or 4 payments of $20.00 with Klarna

Installment payment offer

Show "or 4 payments of $20" next to the subtotal in the Cartly cart. A big holiday basket feels smaller when people see the payment per month.

You'll receive your package between May 12 and May 13

Estimated delivery date

16% leave over slow delivery

Tell shoppers in the Cartly cart when the order arrives. In December this decides whether a gift gets bought from you or somewhere else.

Discount code field with two applied codes, minus $10

Discount code field

Let shoppers enter their Black Friday code in the Cartly cart and see the new total before checkout, not after.

Checkout button with Shop Pay and PayPal buttons

Express checkout

Shop Pay, Apple Pay and Google Pay buttons right in the Cartly cart. Fewer steps on mobile, where most Black Friday traffic comes from.

Announcement bar: your cart is reserved for 09:53 minutes

Announcement bar

Put the offer and its end date at the top of the Cartly cart: "20% off until Monday midnight". A clear deadline helps people decide now.

Sticky add to cart bar with product, quantity and button

Sticky add to cart

A Cartly bar that keeps the add to cart button on screen while people scroll long product pages.

Real stores

What it looks like in practice

Extra sales from upsells in the Cartly cart, March to October 2026.

$607,000

US skincare brand

Mostly subscribe and save in the Cartly cart, plus upsell rules. 10% of all its revenue in September and October.

$96,000

US emergency food store

AI recommendations only. No manual rules.

$27,000

US books and journals shop

Manual rules matching each book with a journal. 6.7% of its revenue.

$23,000

Swedish heater store

Manual rules plus add-ons. 6% of its revenue.

BFCM week

Your checklist

Six quick steps for a calm Black Friday.

For those who read to the end

50% off any Cartly paid plan for 3 months. Enter the code on the Cartly plans page when you choose your plan.

HAPPY50

Want a second pair of eyes? A Cartly expert will go through your cart with you and suggest what to set up before Black Friday.

Set up your Cartly cart for Black Friday

Everything on this page takes about an hour in the Cartly app.

Open Cartly

Start selling more with smart cart drawers

Join thousands of merchants using Cartly to boost sales and increase AOV with cart drawers.